PAA boxes often give insight into related things searchers want to know. Incorporating these answers into your content can lead to more in-depth content that better satisfies searcher intent.
For example, take a look at the PAA box for “guest blogging”:
23 search intent paa
These are all things that searchers might reasonably expect to learn when they click a result, yet our post doesn’t answer any of these questions. Perhaps that’s why it’s only ranking in position 12, despite having more backlinks than many of the pages that outrank it.
2. Find new keywords to target
Most of the questions that show up in PAA boxes rarely seem to have high monthly search volumes.
Just look at these questions, for example:
25 when did apple release airpods paa
If we paste them into Ahrefs’ Keywords Explorer, they all have ten or fewer estimated monthly searches in the US.
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
But that doesn’t mean people aren’t searching for answers to these questions in other ways.
For example, if we install Ahrefs’ SEO toolbar and search for one of those questions, we see that the top-ranking page gets an estimated 4,800 monthly search visits.
27 ahrefs toolbar
That’s because the page is getting traffic from lots of other similar keywords, like “new airpods” and “airpod 3.”
28 organic keywords
In this case, you would have probably found these keywords with a conventional keyword research process. But if you keep expanding to reveal more questions in PAA boxes, you’ll often end up coming across questions related to topics you never thought of writing about.
For example, when I searched for “best accounting tool”, there were many questions related to software I’d never heard of like Xero, Wave Accounting, and Peachtree. Using these as ‘seed’ keywords in Keywords Explorer reveals hundreds of worthwhile keywords I probably would never have found otherwise.